For the Orlando Magic's 2025 Media Day, the pinstripe uniform wasn't just a wardrobe detail — it was a design brief. The pattern, the geometry, and the attitude of that jersey became the foundation for a fully practical set built from the ground up, putting players inside a world that felt native to the team's visual identity. Every surface, every lighting decision, every frame — driven by that original idea.

The result is a production environment where the athletes don't stand in front of the brand. They inhabit it.