We partnered with Saint Leo University to inspire students with the Courage to be More campaign. This broadcast and digital campaign highlights Saint Leo’s flexible online education options, following the journey of a working professional whose dedication to balancing work and study mirrors the steady growth of her desk plant—both thriving as she earns a well-deserved promotion and corner office. Emphasizing that courage is needed not just for life’s big moments but for the everyday commitment to personal growth, the campaign reflects the university’s mission to empower learners at any stage of life. “Courage has shaped our university’s story, and today, it’s reflected in the lives of our students, faculty, and staff,” says Marie Cirelli Thornsberry, Associate Vice President of University Brand Marketing & Communications. Diamond View Director, Vanessa Diaz adds, “We wanted to bring this story to life in a simple yet meaningful way, using the plant as a visual metaphor for perseverance. Telling such a story in just :30 is a challenge, but with a strong crew and great client collaboration, we made it happen.” 

Watch the case study below for an inside-look at the making of this video production!